Sweatin the City Launch
September 5th 2008
Jessica Taylor,Kevin Pietersen’s wife, is the celebrity ambassador for Sweat In The City, a campaign set up by the Fitness Industry Association and the Women’s Sport And Fitness Foundation to get young women active.
The scheme is offering 3,000 16 to 24-year-old women who do little or no exercise a unique package of free and mentored gym membership for 12 weeks.
Jessica says:“Exercise can be daunting, especially if you haven’t done any for a while. So it’s great to have a scheme like Sweat In The City to help make it more social and less scary.
“The benefits of being active both physically and in terms of self-esteem is just fantastic.”
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